Advertising on ELSBC's Newsletter

The start-up market is notoriously difficult to reach. But every year we help many people launch new businesses like yours. Now we are offering you the chance to reach all these pre-start and start-up entrepreneurs by supporting our monthly client e-newsletter. The attraction of email / online sponsorship is its accountability: everything is measured. We are able to give you specific figures stating:

• Number of emails sent
• Number delivered
• Number opened
• Number of sponsor message clicks

Your brand will be associated with our independent, action-oriented business advice, building trust and awareness. 

If you have any questions please give us a call on 02073778821 or e-mail elsbc@goeast.org.

Common questions

Since when are you sending the newsletter?
Our newsletter started in January 2006 and is issued monthly (usually on the first Wednesday of the month). 

How many people receives your newsletter?
We are constantly cleansing our data (over 96% successful deliveries) and reaching over 6000 entrepreneurs. 

How many people will click on my advert?
There is no way of knowing it beforehand, as it greatly depends on what the advertised product is and the quality of the advert itself. Nevertheless, the fact that we are a targetted newsletter yields much better results than other means of untargetted marketing (newspaper ads, bulk e-mail, etc.) and create brand awareness among the right public.

How much does advertising in your newsletter cost?
There is a fixed fee of £200 per issue, please find the technical specifications of the advert below.

Can you guarantee the space in the newsletter?
No, the space will be sold on a first come, first serve basis. There is only one advertising slot available per issue.

Would you advertise any service or product?
No, we appreciate that people may want their brands associated with us, but we reserve the right to refuse certain companies advertising in our newsletter if we deem it necessary.

Could you design the artwork for the advert, design a web page with an enquiry form or deal with potential respondents to the ad?
In general terms, the answer is no. We are not a design company. However, if you want, we could do all of the above but it would incur extra costs.

Advertisement format (technical detail)

The advertisement is on the right hand side of the email front page as seen in the recipient's inbox and it can have two different sizes (tower or skyscraper). The advert would act as a link to a webpage of your choice.
Sizes: 120 X 360 pixels (a ‘tower’) OR 120 X 600 pixels (a ‘skyscraper’)
File type: GIF or JPG only (sorry, can’t use other formats)
URL: the webpage you want to link to (it could be an e-mail link, but we won't be able to produce stats on those).
For technical reasons it is not possible to change the advertisement location, size or format.
Artwork for advertising is required well in advance before email broadcast (please contact for further details).

See the following examples of adverts used in the past. 

Tower	Tower	Tower	Skyscraper